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Main article: Amazon dash

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Amazon launches a Dash Smart Shelf for businesses that automatically restocks supplies

17:00 | 21 November

Amazon may have stopped selling its Dash buttons for consumers, but it’s not done with dedicated Dash hardware: The company is launching its new Amazon Dash Smart Shelf today. Aimed at small businesses rather than individuals, the Dash Smart Shelf is also even more automated than the Dash buttons, as it uses a built-in scale to automatically place an order for re-stocking supplies based on weight.

Available in three different sizes (7″x7″, 12″x10″ and 18″x13″), the Dash Smart Shelf is just 1″ tall and can basically be placed under a pile of whatever stock of supplies you commonly run through while operating a business. That could mean printer paper, coffee cups, pens, paper clips, toilet paper, coffee or just about anything, really – and Amazon’s replenishment system can either be set to automatically place an order when it detects that on-hand supply has fallen below a certain weight, or you can just have it send someone in your organization a notification if you’d rather not have the order happen automatically.

The Dash Smart Shelf connects via built-in Wi-Fi, and can be powered either connected by cable to a power outlet, or via four AAA batteries, providing flexibility as to where you want to put it. Using the web or the Amazon app, you then sign in with your Amazon Business account and just pick what product you’re using on the scale that you want to top up. And if you find that your staff doesn’t like the coffee selection, for instance, you can easily change up the brand or product your’e re-ordering from your account, too.

Dash Smart Shelf isn’t available immediately for anyone to purchase directly, but instead Amazon is going to be working with select small businesses in a trial pilot this month, with the plan being to open up general availability to any Amazon Business customers that have a registered U.S. business license beginning next year. If people are keen on getting Smart Shelf into their business, they can sign up directly with Amazon to be noticed about availability.



Amazon makes it easier for smart home devices to alert customers to low supply levels

17:38 | 26 September

Alongside all the new Alexa-powered consumer devices Amazon introduced yesterday, the company also unveiled a new set of tools for the makers of smart home device skills that will allow them to tap into Alexa to re-order their supplies. Think — things like printer ink, air filters for smart thermostats, detergent for washing machines, or anything else that has replaceable parts.

This is an area Amazon has focused on before, by way of the Dash Replenishment Service, or DRS. Devices that use the service’s APIs can automatically re-order their supplies, after a customer sets up their account and selects the product they’ll want to be shipped when they run low.

The new set of tools is an extension to that earlier service, as it will allow the device makers to alert their customers they’re low on necessary supplies by way of Alexa’s skills.

This will work by way of a new set of inventory sensors, due to launch soon, in Amazon’s Smart Home Skill API. There are three different types of sensors to choose from, depending on the device’s needs.

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The first to arrive sometime later this year is the Alexa.InventoryLevelSensor. This will address the needs of devices where the consumable product is stored internally — like the batteries in smart cameras or printer ink, for example.

Next year, two other sensors will launch. The Alexa.InventoryUsageSensor will work when the product is not stored internally, but the device can determine when a certain amount of consumable inventory is used. In this case, good examples would include a smart coffee pot, washing machine, or dishwasher.

The third, Alexa.InventoryLevelUsageSensor, can be used when the consumable product is stored internally, and the device can report on its usage rather than its current state. For example, a smart thermostat could report the fan time to let customers know it’s time to change the air filter. Or a vacuum cleaner could alert customers to replace a dust bag.

By using these APIs, Alexa can help the customers manage their household supplies, by letting them know they’re low or helping them to set up automatic re-orders in the Alexa app. If the customer chooses to set up smart re-ordering, that’s when the Dash Replenishment Service will kick in. Unlike Amazon’s “Subscribe & Save” shopping feature, these smart home supply re-orders will only be placed when the consumable item is running low.

The benefit of this design is that it can help nudge smart home device users to place orders — from Amazon, the company hopes, just by having Alexa remind them. And it can also work even if the customer doesn’t want to set up automatic re-ordering for some reason — perhaps because they shop for supplies locally or want to comparison shop online.

Amazon says August, Blink, Ring, Schlage, and Yale are already working on including inventory sensors to report battery levels from their skills, and Coway is working to report the usage of air filters.

In addition to helping their customers manage their household, the new feature will also enable smart home kill developers to establish recurring revenue streams associated with their devices. When a customer signs up for Dash Replenishment, Amazon pays out a one-time referral fee. And then as the re-orders come in, developers will earn a revenue share on all the orders placed — even if ordered manually following an Alexa notification. Of course, if the device maker is selling its own manufactured products, they’ll earn even more.

Amazon says all U.S. developers will be able to use the new inventory sensors soon.



Amazon is killing off the Dash button later this month

01:45 | 2 August

The idea seemed simple: if you find yourself regularly ordering the same thing from Amazon — coffee, laundry detergent, whatever — why not replace the whole ordering process with a button you put somewhere in your house? Push a button, get a thing.

And from that, Amazon’s Dash Button was born. Announced one day before April Fools’ 2015, people weren’t sure if it was actually real.

It was! But now it’s dead.

Amazon stopped selling the Dash button earlier this year; now they’re ending support for them all together. In an email to Dash users, Amazon says that Dash button devices will cease to function as of August 31st, 2019.

Why? They’re not selling any more of them, and too few people are using the ones that still exist. An Amazon rep told CNET that usage of the buttons “had significantly slowed” over the last few months.

“Virtual” dash buttons (the same push-button concept, but digitized and tucked into Amazon’s app) will continue to work, as will devices that tie into Amazon’s “Dash Replenishment Service” — think washing machines that have a button to order detergent, or coffee makers that can order their own beans. Just the dedicated, physical, standalone buttons are going dark.

While the Dash button program may not have ever taken off, people found their own fun uses for the hardware since launch. After Amazon started selling re-purposable, hackable Dash buttons that could be used to fire off custom scripts on the Internet, one modder built a button that automatically placed his favorite Starbucks order as he was walking out the door.

If you’ve still got a Dash button around the house and don’t know what to do with it after the end of the month, Amazon is encouraging people to send the buttons into its recycling program (which covers the costs shipping/disposal.)



Amazon stops selling stick-on Dash buttons

13:56 | 1 March

Amazon has confirmed it’s retired physical stick-on Dash buttons from sale — in favor of virtual alternatives that let Prime Members tap a digital button to reorder a staple product.

It also points to its Dash Replenishment service — which offers an API for device makers wanting to build Internet connected appliances that can automatically reorder the products they need to function — be it cat food, batteries or washing power — as another reason why physical Dash buttons, which launched back in 2015 (costing $5 a pop), are past their sell by date.

Amazon says “hundreds” of IoT devices capable of self-ordering on Amazon have been launched globally to date by brands including Beko, Epson, illy, Samsung and Whirlpool, to name a few.

So why press a physical button when a digital one will do? Or, indeed, why not do away with the need to push a button all and just let your gadgets rack up your grocery bill all by themselves while you get on with the importance business of consuming all the stuff they’re ordering?

You can see where Amazon wants to get to with its “so customers don’t have to think at all about restocking” line. Consumption that entirely removes the consumer’s decision making process from the transactional loop is quite the capitalist wet dream. Though it does need to be careful about consumer protection rules as it seeks to remove all friction from the buying process.

The ecommerce behemoth also claims customers are “increasingly” using its Alexa voice assistant to reorder staples, such as via the Alexa Shopping voice shopping app (Amazon calls it ‘hands free shopping’) that lets people inform the machine about a purchase intent and it will suggest items to buy based on their Amazon order history.

Albeit, it offers no actual usage metrics for Alexa Shopping. So that’s meaningless PR.

A less flashy but perhaps more popular option than ‘hands free shopping’, which Amazon also says has contributed to making physical Dash buttons redundant, is its Subscribe & Save program.

This “lets customers automatically receive their favourite items every month”, as Amazon puts it. It offers an added incentive of discounts that kick in if the user signs up to buy five or more products per month. But the mainstay of the sales pitch is convenience with Amazon touting time saved by subscribing to ‘essentials’ — and time saved from compiling boring shopping lists once again means more time to consume the stuff being bought on Amazon…

In a statement about retiring physical Dash buttons from global sale on February 28, Amazon also confirmed it will continue to support existing Dash owners — presumably until their buttons wear down to the bare circuit board from repeat use.

“Existing Dash Button customers can continue to use their Dash Button devices,” it writes. “We look forward to continuing support for our customers’ shopping needs, including growing our Dash Replenishment product line-up and expanding availability of virtual Dash Buttons.”

So farewell then clunky Dash buttons. Another physical push-button bites the dust. Though plastic-y Dash were quite unlike the classic iPhone home button — seeming temporary and experimental rather than slick and coolly reassuring. Even as the end of both points to the need for tech businesses to tool up for the next wave of contextually savvy connected devices. More smarts, and more controllable smarts is key.

Amazon’s statement about ‘shifting focus’ for Dash does not mention potential legal risks around the buttons related to consumer rights challenges — but that’s another angle here.

In January a court in Germany ruled Dash buttons breached local ecommerce rules, following a challenge by a regional consumer watchdog that raised concerns about T&Cs which allow Amazon to substitute a product of a higher price or even a different product entirely than what the consumer had originally selected. The watchdog argued consumers should be provided with more information about price and product before taking the order — and the judges agreed. Though Amazon said it would seek to appeal.

While it’s not clear whether or not that legal challenge contributed to Amazon’s decision to shutter Dash, it’s clear that virtual Dash buttons offer more opportunities for displaying additional information prior to a purchase than a screen-less physical Dash button. So are more easily adapted to meet any tightening legal requirements in different markets.

The demise of the physical Dash was reported earlier by CNET.



Amazon Dash buttons judged to breach consumer rules in Germany

18:04 | 11 January

Amazon’s Dash buttons have been found to breach consumer ecommerce rules in Germany.

The push-to-order gizmos were debuted by Amazon in 2015, in an attempt by the ecommerce giant to shave friction off of the online shopping process by encouraging consumers to fill their homes with stick-on, account-linked buttons that trigger product-specific staple purchases when pressed — from washing powder to toilet roll to cat food.

Germany was among the first international markets where Amazon launched Dash, in 2016, along with the UK and Austria. But yesterday a higher state court in Munich ruled the system does not provide consumers with sufficient information about a purchase.

The judgement follows a legal challenge by a regional consumer watchdog, Verbraucherzentrale NRW, which objects to the terms Amazon operates with Dash.

It complains that Amazon’s terms allow the company to substitute a product of a higher price or even a different product in place of what the consumer original selected for a Dash push purchase.

It argues consumers are also not provided with enough information on the purchase triggered when the button is pressed — which might be months after an original selection was made.

Dash buttons should carry a label stating that a paid purchase is triggered by a press, it believes.

The Munich court has now sided with the group’s view that Amazon does not provide sufficient information to Dash consumers, per Reuters.

In a press release following the ruling, Verbraucherzentrale NRW said the judges agreed Amazon should inform consumers about price and product before taking the order, rather than after the purchase as is currently the case.

It also expressed confidence the judgement leaves no room for Amazon to appeal — though the company has said it intends to do so.

Commenting on the ruling in a statement, Verbraucherzentrale NRW consumer bureau chief, Wolfgang Schuldzinski, said: “We are always open to innovation. But if innovation is to put consumers at a disadvantage and to make price comparisons more difficult, then we use all means against them, as in this case.”

Amazon did not reply to questions about how it intends to respond to the court ruling in the short term, such as whether it will withdraw the devices or change how Dash works in Germany.

Instead it emailed us the following statement, attributed to a spokesperson: “The decision is not only against innovation, it also prevents customers from making an informed choice for themselves about whether a service like Dash Button is a convenient way for them to shop. We are convinced the Dash Button and the corresponding app are in line with German legislation. Therefore, we’re going to appeal.”



AWS introduces 1-click Lambda functions app for IoT

19:14 | 14 May

When Amazon introduced AWS Lambda in 2015, the notion of serverless computing was relatively unknown. It enables developers to deliver software without having to manage a server to do it. Instead, Amazon manages it all and  the underlying infrastructure only comes into play when an event triggers a requirement. Today, the company released an app in the iOS App Store called AWS IoT 1-Click to bring that notion a step further.

The 1-click part of the name may be a bit optimistic, but the app is designed to give developers even quicker access to Lambda event triggers. These are designed specifically for simple single-purpose devices like a badge reader or a button. When you press the button, you could be connected to customer service or maintenance or whatever makes sense for the given scenario.

One particularly good example from Amazon is the Dash Button. These are simple buttons that users push to reorder goods like laundry detergent or toilet paper. Pushing the button connects to the device to the internet via the home or business’s WiFi and sends a signal to the vendor to order the product in the pre-configured amount. AWS IoT 1-Click extends this capability to any developers, so long as it is on a supported device.

To use the new feature, you need to enter your existing account information. You configure your WiFi and you can choose from a pre-configured list of devices and Lambda functions for the given device. Supported devices in this early release include AWS IoT Enterprise Button, a commercialized version of the Dash button and the AT&T LTE-M Button.

Once you select a device, you define the project to trigger a Lambda function, or send an SMS or email, as you prefer. Choose Lambda for an event trigger, then touch Next to move to the configuration screen where you configure the trigger action. For instance, if pushing the button triggers a call to IT from the conference room, the trigger would send a page to IT that there was a call for help in the given conference room.

Finally, choose the appropriate Lambda function, which should work correctly based on your configuration information.

All of this obviously requires more than one click and probably involves some testing and reconfiguring to make sure you’ve entered everything correctly, but the idea of having an app to create simple Lambda functions could help people with non-programming background configure buttons with simple functions with some training on the configuration process.

It’s worth noting that the service is still in Preview, so you can download the app today, but you have to apply to participate at this time.



Amazon adds loads more branded Dash buttons in UK

13:20 | 18 October

Amazon has doubled the total selection of branded Dash buttons available to UK members of its Prime subscription service, to more than 100, just over a year after launching the push-button wi-fi gizmos, which let people reorder a specific product via its ecommerce marketplace just by pushing the button.

The first Dash buttons launched in the UK in August last year. Amazon now says Dash Button orders have delivered more than 160,000 cups of coffee and almost 300,000 rolls of toilet tissue paper in the market.

Although it’s not — in typical Amazon fashion — breaking out any hard metrics for the buttons, which cost £4.99 a piece (though users then get a £4.99 discount on their first Dash push order — so sticking these things all over your white goods comes with essentially zero additional cost, assuming you’re already locked into Amazon’s Prime membership program).

Reordering toilet roll is the most popular Dash push for UK users, according to the ecommerce giant. Followed by dishwasher tablets, cat litter, cat food, beer, mouthwash and baby wipes. So most definitely this gadget is one to file under ‘utility & convenience’ (not ‘shiny & sexy’).

Among the new brands willingly sticking themselves on Dash buttons are Bold, Cillit Bang, English Tea Shop, evian, Febreze, Flash, Gaviscon, Harringtons, Head & Shoulders, Pampers, Purina Gourmet, SMA, Tampax, Vet’s Best and Waterwipes.

The full list of new (and existing) UK Dash buttons can be found here.

For fast moving consumer goods brands, which inevitably have stacks of similarly priced rival products vying to catch consumers’ eyes on shop shelves, the chance to peel away and monopolize consumers’ attention in their own homes is clearly the equivalent of catnip.

Add in the fact Dash also reduces friction for repeat orders of their product and, well, there’s really no down side as far as the brands are concerned. Dash buttons for every kind of staple seems inevitable — at least until some kind of instant reordering gets integrated into products themselves.

Until then an unknown number of Brits are apparently comfortable pebble-dashing their homes with stick-on buttons. Or at least happy to put a Dash button for reordering bog roll somewhere near the toilet (hopefully in close proximity to soap and hot water).



Amazon’s Dash Wand barcode scanner returns with Alexa and is now essentially free

17:21 | 15 June

The first iteration of Amazon’s Dash Wand wasn’t long for this world. The company trialed the barcode scanner with select Prime Fresh customers in California, but the hardware didn’t seem to really go anywhere. Instead the company switched tactics, moving to those now familiar single product buttons.

Now that Amazon’s all bullish about hardware, thanks to the Echo’s stratospheric success, the company’s bringing back the Dash Wand with Alexa built-in. It’s a nice bit of synergy. All of the barcode scanning and Amazon Fresh purchasing is still there, and now Alexa can do her thing as well, ordering items with voice, pulling up recipes, finding out the nutritional content of an item. You know, Alexa being Alexa.

At the moment, the item is available for Prime Members only. And it’s essentially free (for a limited time), priced at $20 and shipping with a $20 rebate off your first Amazon purchase after registering the thing. It also comes with a free 90-day trial of AmazonFresh. So the device is a gateway to both Amazon’s $15 a month grocery service and a free new back door for getting the company’s smart assistant into more homes.

That price point will probably be a pretty solid method for turning what’s essentially a niche device into a lot of users’ first Alexa experience. Most of us probably never considered bringing a barcode scanner into our homes, but hey, freeish is freeish, right? A promotional video shows a group of yuppies more or less recreating The Big Chill devoid of the death and Motown soundtrack. Like AmazonFresh, this probably isn’t quite a mainstream market at the moment, but it should help get Alexa into even more homes.

Not that the company has been having much of an issue on that front. Numbers from last month put Amazon’s smart assistant at around 70-percent of the voice-controlled speaker market. That number was no doubt helped along with the low-priced Echo Dot, and sticking Alexa on an essentially free device should help the assistant’s home penetration rate event more.

This is Amazon’s loss leader model in perhaps its purest form. The devices have always been less about hardware than locking users into it e-commerce ecosystem. You can run, but you can’t hide from Alexa. 



There’s now an Amazon Dash button for underwear

16:56 | 25 April

Amazon this morning gave an update on its Dash buttons in light of its recent expansion to support over 300 brands, and, in typical Amazon fashion, it didn’t release any hard numbers in terms of Dash buttons in the wild, or sales figures generated by these push-button ordering devices. However, there was a hint that Dash buttons’ traction is growing – the company said that a year ago, orders were coming in via Dash Buttons more than once per minute, and now that rate has increased to more than 4 times per minute.

It also announced its first Dash button for fashion, with the addition of Calvin Klein.

It’s for underpants.

What a world.

The buttons were originally thought to be an April Fool’s Day joke when they first launched.

Why on earth would people need a hardware device that you press to place an order on Amazon? It’s not as if ordering on Amazon is difficult these days, with its one-click checkout and saved payment and shipping information. Is a Dash button actually easier than launching the app on your phone, and pressing “Buy Now?”

Apparently – for some at least – it must be.

The most obvious use case for Dash buttons are for everyday household needs, like re-ordering laundry detergent or paper towels or dog food, for example. But Amazon has allowed brands to create buttons for a wide range of products, even for things like Rogaine and condoms and ping pong balls.  

However, it seems the most traction is coming from those items consumers more typically re-order on the Amazon, according to another metric the retailer shared this morning.

Amazon says that for some brands, more than half of their orders are coming from Dash buttons for specific products, including those from brands like All Laundry Detergent, Folgers, Gain, Glad, Pepperidge Farm Goldfish Crackers, Persil, and Ziploc.

Yes, back up and read that again, because I know I had to. More than half. From Dash buttons.

Specifically, Amazon says that the following products get more than half their orders from the buttons: the 46.5-ounce All Liquid Laundry Detergent, 10.3-ounce Folgers Medium-Dark Roast Ground Coffee and 40-count Glad OdorShield Tall Kitchen Drawstring Trash Bags.

The buttons themselves are essentially free. Prime members pay $4.99, but that’s credited back with the first order. This is a clever trick because it actually forces you to try the buttons just to get your money back. And that means you have to go through the setup process, instead of just throwing them in a drawer, while asking yourself “what was I thinking?” and shaking your head. Instead, you have a working button, ready for more orders further down the road.

Amazon additionally announced more than 40 new buttons, including from new brand partners Caza Trail, CeraVe, Lifewater,Listerine, Sparkling Ice, Treehouse Kids, Tylenol, VOSS, Zyrtec, and others.



Amazon’s latest Dash button will send you a randomly assorted box of candy

00:20 | 21 January

Amazon’s latest (physical) Dash button is like a “I’m Feeling Lucky” for candy.

When pressed, the button will send you a box with a random assortment of small-batch candy made by “artisans from across the nation.” The box will cost $18 (with two-day free Prime shipping, of course) and can be ordered as many times as you want.

The program is called Prime Surprise Sweets, and seems to have quietly launched sometime within the last month. It’s still in invite-only mode — but Amazon says you will hear from them within a few weeks if you request an invite. We’ve reached out to Amazon to ask when this will roll out to the public, and will update this if we hear back.

So what will you get in your box? Amazon has some examples on their website, but most boxes seem to include about four different treats. Some examples are almond toffee, a caramelized blood orange chocolate bar and “espresso-rich Seattle style popcorn.”

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Each box will also have a tasting card sharing the story of each artisan and the details of what they created. Amazon also says they will try to give you a different assortment of treats each time you order, unless you order two at once, which may result in a duplicate box.

There’s no denying that these types of assortments are traditionally associated with a gift. But interestingly, Amazon isn’t currently allowing gifting of these boxes. This may be because of the logistics of it — a Dash button is programmed to send something directly to your house, and thus not require the additional step of adding someone’s address.

Of course you could get it delivered to you and gift it by hand (or re-mail it), but it seems like Amazon’s intentions here are more about providing customers with a fun surprise, and not helping them give better gifts.

There’s also a possibility that Amazon sees this as a way to develop stronger ties to small businesses across the country. Amazon’s marketplace as a whole would undoubtedly benefit from high-quality artisan goods like these candies, but sometimes it’s hard to convince a small business to join a big operation like Amazon.

Interestingly, Amazon says that some of the candies sold aren’t yet even available individually on their own marketplace, but the company will provide the website of each artisan so you can purchase it directly from them — a goodwill gesture toward small businesses that will hopefully pay off down the road for the e-commerce giant.


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