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Main article: Uber Eats

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SoftBank wants its on-demand portfolio to stop losing so much money

19:46 | 30 January

SoftBank wants its competing portfolio companies to stop losing so much money and, in some cases, to merge.

That’s the news out from the Financial Times today, which reported that Uber and DoorDash discussed merging last year. The talks didn’t wind up in a deal.

The two companies, each heavily backed by SoftBank and its formerly active Vision Fund, compete in the food delivery space at great expense. Uber’s Eats business turned $392 million in adjusted net revenue in Q3 2019 into $316 million adjusted loss. That ocean of red ink actually makes DoorDash’s reported, projected $450 million 2019 operating loss look modest.

Perhaps by bringing the two companies together they would lose less money, and thus be in a better place to either return to their original IPO valuation or defend their existing private valuation.

Uber has famously struggled after its IPO to retain value, shedding worth during its public offering and since its debut. DoorDash, relatedly, was said to be in the market recently but unable to close a new, large funding round. And as the two companies compete a combination makes sense. Even more so when you consider their shared shareholder.

Other chaos

Uber and DoorDash aren’t the only examples of SoftBank-backed companies beating each other up with bricks of Vision Fund cash.

According to a report today in the Wall Street Journal, a fight in Latin America between several SoftBank-backed companies is raging:

Uber is under siege in Latin America amid a bruising price war where its ostensible rivals are Rappi and China’s Didi Chuxing Technology Co. But here’s the twist. All the combatants have as their biggest owner the same tech investor, Japan’s SoftBank Group Corp., which has injected a total of $20 billion into the three.

In the pre-unicorn era, you’ll recall the old venture maxim that no single group should invest in competing players. After all, why pay for one portfolio company to beat on another startup that you already helped finance? SoftBank, with its own investments and the Vision Fund, ignored that rule, and now it’s financing a fustercluck across the various American continents.

Which is why it might want DoorDash and Uber to link up. It might lessen one headache. Then SoftBank could work on figuring out how to keep Uber and Didi from beating each other up on rides in other markets, while disentangling Uber Eats and Rappi from a delivery scrap in yet more.

Perhaps SoftBank wants all the players to merge into a single, mega-delivery and ride corp. That would never pass regulatory oversight, of course, but at least it would centralize the losses and cash burn into a single income statement.

Think of the time it would save!



Equity: Uber sells its Eats business in India, Qonto raises, and Tesla says no

18:14 | 21 January

Good morning friends, and welcome back to TechCrunch’s Equity Monday, a short-form audio hit to kickstart your week. Equity’s regular, long-form shows still land each and every Friday, including this entry from just a few days ago.

This morning, coming to you early from the frozen tundra of the American East Coast, it’s Tuesday. That’s because yesterday was a holiday in the United States, so we took the day to work a little bit less than usual. But that doesn’t mean we’d skip an episode, so let’s dive into topics:

  • Uber is cutting its losses in India, selling its Eats business for a stake in Zomato. Zomato is well-funded, and Uber now loses less money. However, where it will find growth is thits next question.
  • Earnings season is upon us. This week Netflix, IBM, and Intel will announce their results. Naturally, those aren’t the companies that we care about the most on Equity, but they are big enough to generate quite a lot of noise. Noise that will help set market sentiment regarding technology companies, both public and private.
  • Also on the news front, Tesla is saying ‘no’ to reports that its cars accelerate without input.
  • Qonto, a French neobank, has raised a $115 million Series C. That’s a huge round for a neat company that is taking a popular model in a fresh direction.
  • Stasher is a neat company in that it must make sense, even if your humble servant doesn’t really get it. It raised $2.5 million more.
  • Captrace also put together a round, though we don’t know how large. What happens if you cross the cap table with blockchain? We may find out.
  • Finally, a reminder as to why Uber is leaving Eats in India behind. Globally, Uber Eats turned $3.66 billion in GMV into $392 million in adjusted net revenue in Q3 2019. That wound up generating -$316 million in adjusted EBITDA. Damn.

And that was all the time that we had. We’re back Friday, and Monday.

Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.



Grubhub said to explore sale in boon to Uber, DoorDash, others

21:57 | 8 January

Shares of Chicago-based food delivery service Grubhub are sharply higher in regular trading today after the Wall Street Journal reported that the company has hired external advisers to explore its “strategic” options, inclusive of a possible sale.

Investors, heartened by the news, bid its equity up 17% as of the time of writing, valuing the firm at around $57 per share, or $5.2 billion.

The news comes during a difficult time for the company. Grubhub’s value fell sharply last October after it reported its third-quarter earnings. At the time, the company cited new and rising competition as growth-related difficulties, as well as noting that, in its view, “the supply innovations in online takeout have been played out and annual growth is slowing and returning to a more normal longer-term state.” It expected “low double digit” growth in the future.

Investors dumped its shares after reading the growth warnings, sending Grubhub equity from the high $50s per share to the mid-$30s. Since then, the company’s share price has recovered; with today’s news Grubhub is effectively back to where it was before the Earnings Report From Hell.

So what?

All this may sound a bit of boring, frankly, to regular TechCrunch readers. What do Grubhub’s troubles have to do with startups, private capital, and high-growth companies? A lot, as it turns out.

Grubhub competes with a number of startup darlings, including Postmates (trapped in Schrodinger’s Exit at the moment) DoorDash (aggressively valued, under fire for payment practices, and theoretically considering a direct listing despite unprofitability), and Uber Eats, a deeply unprofitable portion of Uber’s larger Red Ink empire.

So what happens to Grubhub could impact two unicorns looking to go public, and another post-IPO unicorn looking to shore up its income statement. As CNBC noted following the Grubhub report, “Uber shares also spiked on the news, as investors bet consolidation in the crowded food-delivery industry would help the company.”

Consolidation could assist remaining players squeeze out more margin from their market. More margin means smaller losses. And as smaller losses are hot now in the IPO world the move could help some yet-private companies get public.

After years of beating each other up, one key player in the on-demand food delivery space is willing to sell, or join up with someone else. That’s big news given the sheer scale of the venture bet on companies that compete with Grubhub.



Glovo’s Sacha Michaud: “I think there will be consolidation”

12:36 | 12 December

Many companies realized that there was a huge opportunity when it comes to on-demand delivery of food and groceries. And apparently, too many companies as Glovo co-founder Sacha Michaud expects some consolidation in the space in the near future.

At TechCrunch Disrupt Berlin, the General Manager of Northern, Central and Eastern Europe for Uber Eats Charity Safford and Glovo’s co-founder Sacha Michaud sat down with TechCrunch’s Natasha Lomas to discuss all of the ups and downs that come with running a delivery service.

And it’s clear that the conversation has shifted over the years from ‘look what you can order from your phone’ to ‘is it possible to turn a profit’. When asked directly about profitability, both companies said that it depends on the market.

“It varies a lot country by country. We're profitable on a unit economics basis in some countries,” Safford said.

“From an investor’s perspective — and I don't think it's just related to the gig economy or delivery — I think there's more scrutiny on tech companies full stop. It’s not just about growing, but they say ‘show me the route to profitability and tell me when you're going to be profitable,’” Michaud said.

Michaud then said that Spain and Southern Europe are the best markets for Glovo. The company generates an operating profit in those markets. “Latin America will become operation profitable next year,” he added. Glovo wants to focus on markets where the company can be the leader or at least the second player.

Recently, Just Eat and have announced plans to merge and form a food delivery giant. But that could be just the first step.

“I think there will be consolidation. Our vision is that we’re aiming for profitability. We want to be profitable and depend on ourselves, which would put us in a really nice position to be. We'd not depend on acquisitions or investments. And that's our focus over the next 12 to 18 months,” Michaud said. Glovo has had “conversations not about investments or acquisitions.” with Uber Eats .

But the most pressing concern right now for food delivery companies right now is that delivery partners could be reclassified as employees in some markets. Both companies insist that couriers actually like flexibility.

“It would be a big change for sure and that would be something that we would do, only if it was deemed necessary, because again we're hearing right now that that's not the way that the couriers would like to be classified,” Safford said.



Prosus makes $6.3B hostile bid for Just Eat, which rejects deal in favor of Takeaway merger

14:12 | 11 November

As Amazon-backed Deliveroo expands into click-and-collect and procurement services to grow its footprint with restaurants in Europe, a food fight among three other takeout and delivery players continues apace in an ongoing consolidation march to compete better against the likes not just of Deliveroo but also Uber Eats and more.

Today, Prosus — the recently-listed arm of Naspers comprising its extensive online assets (including a significant stake in Tencent) — said that it would be willing to pay £4.9 billion ($6.3 billion) in cash for Just Eat, one of the big players in the food takeout and delivery market in Europe. The bid is a hostile one: Just Eat has been in the middle of working on a combination with, another large competitor in the market; and today Just Eat wasted no time in asking its shareholders to reject the Prosus offer.

“The Board believes that Just Eat is a leading strategic asset in the food delivery sector and the Prosus Offer fails to appropriately reflect the quality of Just Eat and its attractive assets and prospects, the benefits of first mover advantage in a consolidating sector, and the significant future upside available to Just Eat shareholders through remaining invested in Just Eat and the Combination,” it noted in a statement. “The Board of Just Eat believes that the Combination is based on a compelling strategic rationale that will deliver a number of strategic benefits and greater value creation to Just Eat shareholders than the terms of the Prosus Offer. Accordingly, the Board of Just Eat continues to unanimously recommend the Combination to Just Eat shareholders.”

Prosus’ offer, which works out to 710 pence per Just Eat Share, is 20% higher than’s offer of 594 pence (which itself was at a premium to Just Eat’s share price).

The Takeaway offer has been months in the making and has had a number of twists and turns. The first announcement for a $10 billion merger was made in July, but in the interim Prosus made its first hostile offer, and so the deal switched to a takeover this month in hopes of securing shareholder agreement faster.

At stake for all players is the fact that the delivery business continues to be a fast-growing but very crowded field, with a number of players operating unprofitably and hoping for consolidation in order to improve their economies of scale and margins. If economies of scale and better margins is the rock, the competition is the hard place: all three have a strong and very highly capitalised set of a pair of competitors in the form of Uber Eats and Amazon-backed Deliveroo, with a number of smaller but also fast growing startups continuing to crowd the field.

Just Eat and have already done some consolidating of other operations. The latter two have gobbled up different parts of DeliveryHero’s European business in recent times. Prosus, meanwhile, has a 22% stake in the remaining DeliveryHero business (outside of Europe), alongside stakes in India’s Swiggy and iFood in Latin America. This would mean that Prosus taking over Just Eat would be less about consolidation of European holdings, which could be one reason why Just Eat is less keen on the idea. has also issued a response to the news, noting that it’s the only one of the three that has working on building profitability into the business: it’s currently profitable in the Netherlands, its home market, and is on track to getting there in Germany (a track it believes it can continue with more scale).

“Given the circumstances, I can fully understand that the current cash values of both our and the competing offer aren’t particularly appealing to the Just Eat shareholders, and seem to be quite far removed from the fair value of Just Eat. We do however believe that the agreed merger ratio between Just Eat and is appropriate,” noted Jitse Groen, CEO of, in a statement. “ now operates in two out of the world’s four major profit pools. Including the UK, the Just Eat combination will therefore operate in three out of the four major profit pools globally available. This in stark contrast with most other food delivery websites, which are loss-making, and in our opinion, will likely never become profitable.”

It seems that Naspers’ Prosus says that this is its last and final offer for Just Eat, but this is unlikely to be the final word on how food delivery and takeout will play out in Europe (or globally).

The market is still largely operating in the red globally — and even the most established players, like GrubHub, are not seeing much stability. And with about half a dozen giant players operating in different markets, and lots of capital riding on each of them, we’ll be seeing a number of deals and product expansions — for example the emergence of more “virtual” kitchens other added services such as restaurant procurement — before it’s all gravy for this industry.



Uber is entering the ads business

15:51 | 6 November

Uber will become an ad platform, selling space inside its Eats app to restaurants hoping to lure in more food delivery orders. A recent Uber job listing spotted by TechCrunch seeks an Uber Eats Ads Lead “to lead the team and efforts responsible for creating a new ads business that enables eaters to discover new foods and restaurants to grow their customer base.”

An Uber spokesperson confirmed the company would be entering the ads business, telling TechCrunch “We are exploring relevant ads in Eats.” Selling ads could help it improve margins on Eats, where it only takes 10.7% of gross bookings as adjusted net revenue since it pays out so much to restaurants and drivers.

The fresh opportunity in ads comes at a critical time when Uber is desperate to show its future potential in the face of a sagging share price that closed at $28.02 yesterday, down 40% from a high of $46.38 in June. Today, Uber’s post-IPO stock lock-up expires and early investors are able to sell their shares, putting newfound pressure on its stock.

TechCrunch was the first to discover a prototype of Eats ads in Decembe called Specials, where restaurants could get featured placement in the app in exchange for offering a discount. This demonstrated Uber’s ability to steer hungry users to order from particular restaurants.

I followed up with Uber’s senior director and head of Eats product Stephen Chau, who hinted at the company’s aspiration in the ads business. “There’s a bunch of different ways we can work with restaurants over time. If we have all the restaurants on the marketplace and we give them tools to help them grow, then this will be a very efficient marketplace. They’re going to be spending those ad dollars somewhere,” Chau told me. We’ve been checking on the company’s progress in ads ever since.

As we predicted, now instead of just a quid pro quo where Uber exchanges added visibility to restaurants willing to offer discounts that could keep users loyal to Uber Eats, it plans to formally sell ads.

“As this is a brand new space for Uber” the Toronto-based Eats Ads Lead “will be responsible for defining the vision for this new product area and determining where to start building.”

The job listing also notes whoever takes the role will “Help formulate our business, product and go-to-market strategy for ads” and “Creatively experiment and quickly iterate on early tests”. Signaling global ambitions for Eats ads, the Lead will “Customize and scale this offering across the world.”

The effort is separate from Uber’s own marketing efforts that see it spend over $1 billion per year to recruit riders, drivers, and Eats customers. Uber will start selling the ads, not just buying them.

The potential for Eats ads stems from Uber’s place as a destination for choosing what to eat, not just ordering it. Wherever there is discovery, there are opportunities for paid discovery. And as Uber focuses on cross-promoting Eats inside its main ride hailing app, it could suck in more users that are open to suggestions that restaurants pay to provide.

We don’t have details on exactly how Uber’s ads will look. However, you could imagine them appearing on the home page, the browse section, or even in search results for certain cuisines or restaurants. Restaurants hoping to boost orders could pay to appear to users who are hungry but don’t know what they want to eat, or to appear before competitors in the same food style.

Amazon successfully navigated a similar expansion from marketplace to ad platform. eMarketer expects Amazon’s US ads business will grow 33% this year to reach $9.85 billion, and claim 7.6% of the total US ad market which makes it the biggest search ad player behind Google.

Uber could use any revenue it can get. This quarter the company lost $1 billion, with $316 million of that loss coming from Eats. But Eats’ revenue grew 64% year-over-year, showing it’s increasingly popular, and could command enough user attention to make advertising lucrative.

Ads could also serve as a wedge for Uber to move deeper into business intelligence services for restaurants. It could apply its data on food delivery demand to help kitchens to optimize prices, allocate staff, and improve menus.

To save its share price, Uber’s best bet is to find new streams of cash it doesn’t have to share with drivers or restaurants. It may still be years until self-driving vehicles arrive to rescue Uber from its tremendous costs.



Uber Freight expands app to Canada

14:37 | 30 October

Uber Freight, the Uber business unit that helps truck drivers connect with shipping companies, said Wednesday it’s launching the app in Canada as part of its global expansion plan.

The move into Canada will give Uber Freight access to the country’s $68 billion trucking industry, which is facing severe driver shortage that has constrained freight capacity, the company said. It also follows Uber Freight’s announcement in September that it was expanding into Europe.

Since launching in May 2017, Uber Freight has grown from limited regional operations in Texas to the rest of the continental U.S., Europe and now Canada.

“Since the beginning, we have been dedicated to scaling our operations to enable opportunity for both Uber Freight and the shippers and carriers that keep our world moving,” said Lior Ron, who leads Uber Freight.

The company said that its platform can help increase efficiency in the sector and reduce trucks running empty miles across North America. Local carriers and their drivers based in the U.S. and Canada are able to book and move domestic and cross border loads with the Uber Freight app, now available in both English and French, the company said.

The company is focused on routes in the provinces of Ontario and Quebec as well as across the Canadian border into the Midwestern and Northeastern United States. Uber Freight said it plans to expand to the rest of Canada.

Uber Freight serves more than 1,000 shippers, including companies such as AB Inbev, Niagara Bottling and Land O’Lakes.

Earlier this year, Uber Freight established its headquarters in Chicago as part of its parent company’s broader plan to invest more than $200 million annually in the region, including hiring hundreds of workers. Uber said at the time, it would hire 2,000 new employees in the region over the next three years; most of which will be dedicated to Uber Freight.

Uber Freight, which with also has offices in San Francisco  and Amsterdam, has become an important piece to Uber’s larger business strategy to generate revenue from all forms of transportation, including logistics for packages. Uber has dedicated more resources to the trucking platform since August 2018 when Uber Freight spun out as a separate business unit. Since then, the company has expanded its operations and redesigned the app, including the addition of new navigation features, an updated map view and a search bar across the top of the screen.



Here’s what the Uber Eats delivery drone looks like

19:13 | 28 October

Uber has unveiled more details about its plans for Eats delivery via drones. If all goes according to Uber’s plan, it will start flying its first drone model before the end of the year.

Uber’s design, which it unveiled at the Forbes 30 under 30 Summit today, is made to carry up to one meal for two people. Featuring rotating wings with six rotors, the vehicle can vertically take-off and land, and travel a maximum of eight minutes, including loading and unloading. The total flight range is 18 miles, with a round trip delivery range of 12 miles.

As Uber previously said, the plan is not to use the drones for full delivery, but rather a portion of it. Once a customer orders food, the restaurant will prepare the meal and then load it onto a drone. That drone will then take off, fly and land at a pre-determined drop-off location.

Behind the scenes, Uber’s Elevate Cloud Systems will track and guide the drone, as well as notify an Eats delivery driver when and where to pick up their food. Down the road, Uber envisions landing the drones on top of parked Uber vehicles located near the delivery locations. From there, the Eats delivery driver will complete the last mile to hand-deliver the food to the customer.

Beginning next summer, Uber wants to use this drone for meal deliveries in San Diego. That would come after Uber first tests deliveries in partnership with drone operators and manufacturers.



Uber is testing selling foodie experiences via Uber Eats

12:38 | 26 October

Uber is selling foodie experiences such as cooking classes and multi-course fine dining in its on-demand food delivery app, Uber Eats, under a new Moments tab, per Forbes, which reports on a small-scale test currently running in San Francisco.

It says Uber Eats users in the city have received an email saying they can book Uber Moments for the next month, until November 17, with initial bookable experiences being a $75 class on making Chinese dumplings and a $55 five-course Nigerian dinner.

“We’re always thinking about new ways to enhance the Eats experience,” an Uber spokesperson told Forbes when asked about the pilot.

The test sounds similar in concept to the experiences which Airbnb has baked into its on-demand accommodation platform over the past three years — with tens of thousands of experiences now being offered in its case, running the gamut from (similar) foodie offerings, to pretty much anything you can think of wanting to do; guided hiking tours, glamping, animal petting, performing arts classes and so on.

It might seem odd for Uber, a ride-hailing giant, to try to blend its on-demand food delivery arm — with its raison d’être of quickly filling a lunch-hole in your stomach — with aspiration culinary experiences like lessons on preparing elaborate dinner.

But the company has designs on building what CEO Dara Khosrowshahi described last month as the “operating system for your everyday life”.

In June we also reported that Uber had begun testing folding Eats into its main app, ahead of publicly laying out its plan to roll multiple services into a single app to rule users’ daily decisions. (Work is another area of current focus for Uber: Earlier this month it launched a shift-finder app in Chicago, partnering with local staffing agencies but saying it would expand the offering to more areas “soon”.)

So, ultimately, Uber Moments looks intended to sit alongside a range of Uber-powered services, from ride-hailing to micromobility, employment and on-demand delivery.

As well as — most likely — new services Uber hasn’t launched yet but needs to given its ongoing quest to hail a profitable business model.

It’s pretty easy to envisage Uber Moments rubbing shoulders with other branded tabs in Uber’s ‘uber app’ — say Uber Stays, Uber Trips and Uber Cover, for example, if the company were to pivot towards travel; or Uber Clean, Uber Care and Uber Fix, if it decided to get in on on-demand home services.

Last month it launched an incubator to develop new services to plug into its planned ‘everything app’. Khosrowshahi added the app would be “a one-click gateway to everything that Uber can offer you” — though what else it can offer which people will want to buy remains to be seen.

The company’s reputation has taken a battering in recent years. And whether Uber has traveled far enough down the road of reforming its culture and detoxifying its brand for consumers to want to lean in and deepen their relationship, after earlier years of scandals plus ongoing question marks over issues like passenger safety, is not yet clear.

If Uber’s ride-hailing business still can’t weed out problematic drivers then consumers will have little reason to trust it to delivery a wider range of everyday services.



Ordermark, the online-delivery order management service for restaurants, raises $18 million

22:51 | 29 July

Los Angeles-based Ordermark, the online delivery management service for restaurants founded by the scion of the famous, family-owned Canters Deli, said it has raised $18 million in a new round of funding.

The round was led by Boulder-based Foundry Group. All of Ordermark’s previous investors came back to provide additional capital for the company’s new funding, including: TenOneTen Ventures, Vertical Venture Partners, Mucker Capital, Act One Ventures, and Nosara Capital, which led the Series A funding.

“We created Ordermark to help my family’s restaurant adapt and thrive in the mobile delivery era, and then realized that as a company, we could help other restaurants experiencing the same challenges. We’ve been gratified to see positive results come in from our restaurant customers nationwide,” said Alex Canter, in a statement.

A fourth generation restauranteur, Canter built the technology on the back of his family deli’s own needs. The company has an integrated point of sale system, kitchen display, accounting tool, and integration with last mile delivery companies.

As the company expands it’s looking to increase its sales among the virtual restaurants powered by cloud kitchens and delivery services like Uber Eats, Seamless/Grubhub and others, the company said in a statement.

Although the business isn’t profitable, Ordermark is now in over 3,000 restaurants. The company has integrations with over fifty ordering services.


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