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Main article: Periscope

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Topics from 1 to 10 | in all: 95

Trump gets on Twitch

14:05 | 11 October

The reelection campaign will be livestreamed. US president Donald Trump has joined Amazon-owned livestreaming platform Twitch.

Twitch is best known as a social video streaming platform for gamers but does host other content, including politics.

The verified DonaldTrump Twitch account, spotted earlier by Reuters, has just one video in the recent broadcast section so far: A livestream of a Trump rally which took place in Minneapolis yesterday evening.

Alongside the saved video of this broadcast is a growing selection of user generated clips culled from the stream, with titles such as “This is our president.”, “LOL”, “KEK” and “pepelaugh”.

Another clip remarks on how a single black man — who’s visible in the top corner of the shot of the audience behind Trump — vanishes as “they zoom him out of the picture”.

Trump is not the only high profile US politician to be taking to Twitch to broadcast campaign rallies in real time ahead of next year’s presidential election.

Democratic senator Bernie Sanders, who is making a pitch to be the party’s presidential candidate, joined the platform a few months ago. And at the time of writing Sanders still has more followers than Trump on Twitch (88,795 vs 37,754).

Over on Twitter, meanwhile — Trump’s go-to social media soapbox for skewering opponents and deflecting criticism, via his preferred medium of the early morning attack tweet — the president has ~65.6M followers.

So Twitter is very unlikely to be concerned that its highest profile user is flirting with Amazon’s social streaming platform. (Though it’s much less clear how happy “

” will be about Trump getting on Twitch.)

Trump has dabbled with using Twitter’s own video streaming tool, Periscope. But the choice of Twitch for streaming his campaign rallies looks mostly like a case of horses for courses. Periscope is more for on-the-fly mobile streaming, whereas Twitch is a platform built for playing to (and building) a ‘lean back’ audience.

Troll culture also thrives on gamer Twitch. And Trump is of course edgelord of the trolls. Ergo he should fit right in.

With Periscope Twitter has been taking a stronger approach to tackling abusive comments in recent years (and also trying to fight fake and spam content) — in line with its stated desire to increase ‘conversational health’ on its platforms. So it’s probably happy to have dodged a bullet here.

Certainly Twitter CEO Jack Dorsey has more enough flying his way over whatever Trump choses to tweet next.

 


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How early-stage startups can use data effectively

23:04 | 5 September

Koen Bok Contributor
Koen Bok is the co-founder of Framer, a design software company focused on helping people express their most creative ideas. Previously, Koen founded Sofa, an Apple Design Award-winning agency that was eventually acquired by Facebook.

It is a commonly held belief that startups can measure their way to success. And while there are always exceptions, early-stage companies often can’t leverage data easily, at least not in the way that later stage companies can. It’s imperative that startups recognize this early on — it makes all the difference.

In this piece, I draw on my experiences using data to take Framer from seed round to Series B. More concretely, I’ll describe what to (not) focus on, and then, how to get real results.

There are good and bad ways for startups to use data. In my opinion, the bad way unfortunately is often preached on saas blogs, a/b test tool marketing pages, and especially growth hacker conferences: that by simply measuring and looking at data you’ll find simple things to do that will drive explosive growth. Silver bullets, if you will.

The good way is comparable to first principles thinking. Below the surface of your day to day results, your startup can be described by a set of numbers. It takes some work to discover these numbers, but once you have them you can use them to make predictions and spot underlying trends. If everyone in your company knows these numbers by heart, they will inevitably make better decisions.

But most importantly, using data the right way will help answer the single most important – but complex – question at any moment for a startup: how are we really doing?

Let’s start with looking at what not to do as a startup.

Table of Contents


Common pitfalls

Don’t measure too much

Technically, it’s easy to measure everything, so most startups start out that way. But when you measure everything, you learn nothing. Just the sheer noise makes it hard to discover anything useful and it can be demotivating to look at piles of numbers in general.

My advice is to carefully plan what you want to measure upfront, then implement and conclude. You should only expand your set of measurements once you’ve made the most important ones actionable. Later in this article, I provide a clear set of ways to plan what you measure.

A/B tests are anti-startup

To make decisions based on data you need volume. Without volume, the data itself is not statistically significant and is basically just noise. To detect a 3% difference with 95% confidence you would need a sample size of 12,000 visitors, signups, or sales. That sample size is generally too high for most early-stage startups and forces your product development into long cycles.

While on the subject of shipping fast and iterating later, let’s talk about A/B testing. To get reliable measurements, you should only be changing one variable at a time. During the early stages of Framer, we changed our homepage in the middle of a checkout A/B test, which skewed our results. But as a startup, it was the right decision to adjust the way we marketed our product. What you’ll find is that those two factors are often incompatible. In general, constant improvements should trump tests that block quick reactionary changes.

Understand your calculations

 


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Sisense acquires Periscope Data to build integrated data science and analytics solution

19:00 | 14 May

Sisense announced today that it has acquired Periscope Data to create what it is calling, a complete data science and analytics platform for customers. The companies did not disclose the purchase price.

The two company CEOs met about 18 months ago at a conference, and running similar kinds of companies, hit it off. They began talking and after a time, realized it might make sense to combine the two startups because each one was attacking the data problem from a different angle.

Sisense, which has raised $174 million, tends to serve business intelligence requirements either for internal use or externally with customers. Periscope, which has raised over $34 million, looks at the data science end of the business.

Both company CEOs say that they could have eventually built these capabilities into their respective platforms, but after meeting they decided to bring the two companies together instead, and they made a deal.

Harry Glasser from Periscope Data and Amir Orad of Sisense.

Harry Glasser from Periscope Data and Amir Orad of Sisense.

“I realized over the last 18 months [as we spoke] that we’re actually building leadership positions into two unique areas of the market that will slowly become one as industries and technologies evolve,” Sisense CEO Amir Orad told TechCrunch.

Periscope CEO Harry Glasser says that as his company built a company around advanced analytics and predictive modeling, he saw a growing opportunity around operationalizing these insights across an organization, something he could do much more quickly in combination with Sisense.

“[We have been] pulled into this broader business intelligence conversation, and it has put us in a place where as we do this merger, we are able to instantly leapfrog the three years it would have taken us to deliver that to our customers, and deliver operationalized insights on integration day on day one,” Glasser explained.

The two executives say this is part of a larger trend about companies becoming more data-driven, a phrase that seems trite by now, but as a recent Harvard Business School study found, it’s still a big challenge for companies to achieve.

Omad says that you can debate the pace of change, but that overall, companies are going to operate better when they use data to drive decisions. “I think it’s an interesting intellectual debate, but the direction is one direction. People who deploy this technology will provide better care, better service, hire better, promote employees and grow them better, have better marketing, better sales and be more cost effective,” he said..

Omad and Glasser recognize that many acquisitions don’t succeed, but they believe they are bringing together two like-minded companies that will have a combined ARR of $100 million and 700 employees.

“That’s the icing on the cake, knowing that the cultures are so compatible, knowing that they work so well together, but it starts from a conviction that this advanced analytics can be operationalized throughout enterprises and [with] their customers. This is going to drive transformation inside our customers that’s really great for them and turns them into data-driven companies,” Glasser said.

 


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Meet the 19 startups in AngelPad’s 12th batch

00:27 | 14 March

AngelPad just wrapped the 12th run of its months-long New York City startup accelerator. For the second time, the program didn’t culminate in a demo day; rather, the 19 participating startups were given pre-arranged one-on-one meetings with venture capital investors late last week.

AngelPad co-founders Thomas Korte and Carine Magescas did away with the demo day tradition last year after nearly a decade operating AngelPad, which is responsible for mentoring startups including Postmates, Twitter-acquired Mopub, Pipedrive, Periscope Data, Zum and DroneDeploy.

“Demo days are great ways for accelerators to expose a large number of companies to a lot of investors, but we don’t think it is the most productive way,” Korte told TechCrunch last year. Competing accelerator Y Combinator has purportedly considered their eliminating demo day as well, though sources close to YC deny this. The firm cut its investor day, a similar opportunity for investors to schedule meetings with individual startups, “after analyzing its effectiveness” last year.

Feedback to AngelPad’s choice to forego demo day has been positive, Korte tells TechCrunch, with startup CEOs breathing a sigh of relief they aren’t forced to pitch to a large crowd with no promise of investment.

AngelPad invests $120,000 in each of its companies. Here’s a closer look at its latest batch:

LotSpot is a parking management tool for universities, parks and malls. The company installs cameras at the entrances and exits of customer parking lots and autonomously tracks lot occupancy as cars enter and exit. The LotSpot founders are Stanford University Innovation Fellows with backgrounds in engineering and sales.

Twic is a discretionary benefits management platform that helps businesses offer wellness benefits at a lower cost. The tool assists human resources professionals in selecting vendors, monitoring benefits usage and managing reimbursements with a digital wallet. Twic customers include Twitch and Oscar. The company’s current ARR is $265,000.

Zeal is an enterprise contract automation platform that helps sales teams manage custom routine agreements, like NDAs, independently and efficiently. The startup is currently working on test implementations with Amazon, Citi and Cvent. The founders are attorneys and management consultants who previously led sales and legal strategy at AXIOM.

ChargingLedger works with energy grid operators to optimize electric grid usage with smart charging technology for electric vehicles. The company’s paid pilot program is launching this month.

Piio, focused on SEO, helps companies boost their web presence with technology that optimizes website speed and performance based on user behavior, location, device, platform and connection speed. Currently, Piio is working with JomaShop and e-commerce retailers. Its ARR is $90,000.

Duality.ai is a QA platform for autonomous vehicles. It leverages human testers and simulation environments to accelerate time-to-market for AV sidewalk, cars and trucks. Its founders include engineers and designers from Caterpillar, Pixar and Apple. Its two first beta customers generated an ARR of $100,000.

COMUNITYmade partners with local manufacturers to sell their own brand of premium sneakers made in Los Angeles. The company has attracted brands, including Adidas, for collaborations. The founders are alums of Asics and Toms.

Spacey is a millennial-focused art-buying platform. The company sells limited-edition collections of fine-art prints at affordable prices and offers offline membership experiences, as well as a program for brand ambassadors with large social followings.

LegalPassage saves lawyers time with business process automation software for law firms. The company focuses on litigation, specifically class action and personal injury. The founder is a litigation attorney, former adjunct professor of law at UC Hastings and a past chair of the Family Law Section of the Bar Association of San Francisco.

Revetize helps local businesses boost revenue by managing reputation, encouraging referrals and increasing repeat business. The startup, headquartered in Utah, has an ARR of $220,000.

House of gigs helps people find short-term work near them, offering “employee-like” services and benefits to those freelancers and gig workers. The startup has 90,000 members. The San Francisco and Berlin-based founders previously worked together at a VC-backed HR startup.

MetaRouter provides fast, flexible and secure data routing. The cloud-based on-prem platform has reached an ARR of $250,000, with customers like HomeDepot and Sephora already signed on.

RamenHero offers a meal kit service for authentic gourmet ramen

RamenHero offers a meal kit for authentic gourmet ramen. The startup launched in 2018 and has roughly 1,700 customers and $125,000 in revenue. The startup’s founder, a serial entrepreneur, graduated from a culinary ramen school in Japan.

ByteRyde is insurance for autonomous vehicles, specifically Tesla Model 3s, taking into account the safety feature of self-driving cars.

Foresite.ai provides commercial real estate investors a real-time platform for data analysis and visualization of location-based trends.

PieSlice is a blockchain-based equity issuance and management platform that helps create fully compliant digital tokens that represent equity in a company. The founder is a former trader and stockbroker turned professional poker player.

Aitivity is a security hardware company that is developing a scalable blockchain algorithm for enterprises, specifically for IoT usage.

SmartAlto, a SaaS platform with $190,000 ARR, nurtures real estate leads. The company pairs agents with digital assistants to help the agents show more homes.

FunnelFox works with sales teams to help them spend less time on customer research, pipeline management and reporting. The AI-enabled platform has reached an ARR of $75,000 with customers including Botify and Paddle.

 


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Periscope cracks on inauthentic behavior including fake hearts, follows, chats and more

17:31 | 13 March

Twitter’s video streaming app, Periscope, is cracking down on spam and, specifically, fake engagements. The company says it’s updating its policies around how it enforces its anti-spam rules, and is making improvements in terms of how those rules are enforced. This means users will see increased enforcement actions, Periscope notes – and these may even take place on “high-profile” accounts.

The app has had struggled for some time to get a handle on spam and other bad behavior.

For example, in 2016 the livestreaming app rolled out real-time comment moderation – a much-needed change given the real-time nature of the live video and associated comments. Last year, it updated this system so broadcasters could assign their own chat moderators instead of relying on the crowd to handle the reporting and banning.

While these changes may have helped to address issues around trolling and abuse, spam is another matter – and particularly the inauthentic behavior around “fake engagements.”

This isn’t only a Periscope problem. On any platform where engagements – like hearts, favorites, follows, and comments – are the currency of success, entire ecosystems pop up designed to help people cheat their way to the top.

With the updated spam policy, the company says it will now prohibit fake engagements  – including any artificial hearts, chat, followers and views. It classifies these actions as “spam,” because they’re “deceptive” forms of activity.

Any selling or promoting of fake engagement will be prohibited, too.

In addition, company says it will focus on proactive enforcement to help improve chat quality and will soon launch account-level spam reporting options so others can report spammy users.

Fake engagement is not a new issue for the app.

For years, there have been problems with fake followers and fake hearts, as an attempt to manipulate the system. There are YouTube videos that detail how this works, tutorials on how to make these purchases, bots, and, of course, offers filed under “social media marketing” on sites like Fiverr – a marketplace where much of the fake internet is manufactured.

While Periscope may have turned a blind eye to the spam and fakery for some time, its decision to finally crack down on fake engagement arrives only a few months after Instagram did the same. In November, Instagram began fighting back against automated apps people used to leave spammy comments and to follow and unfollow users in hopes of growing their audience.

Social media platforms, as a whole, have actively ignored these sorts of attempts to manipulate their systems for most of their existence. After all, fake engagements like hearts and follows and comments make it look like their platforms are more active than they actually are. And if these fakery tools helped birth crowds of “influencers” who then, in turn, attracted more users to the platform, that could be even seen as a perk.

But fake accounts and activity aren’t always about people wanting a shortcut to online fame – inauthentic accounts are also the source for disinformation campaigns and attempts by foreign governments to hack our democracy. That’s shifted the scale in the other direction, and has forced social media platforms to finally stop ignoring the problem of inauthentic accounts and activity.

Periscope, however, told users it’s all about listening to their feedback.

“At Periscope, we value our community’s feedback to make our service better. Periscope is a place for instant engagement and we’ve heard your concerns about spammy accounts and chats,” the company said. “Whether you’re broadcasting or catching up with your favorite broadcaster, we are always looking for ways to make Periscope feel safer and more authentic for our community.”

 

 


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Periscope’s latest feature turns your broadcast into a radio talk show

21:04 | 4 February

When it comes to live streaming, the viewer contributions are pretty light. In Periscope, you can drop a comment of leave a floating heart icon, but there isn’t a deep way to contribute to a stream. Today, Twitter is rolling out a change to Periscope that hands broadcast viewers the microphone, allowing a video stream to bring audio-only call-ins from the audience.

To answer your first question, yes, Periscope is still around. To answer your second question, the streamer has to hand the microphone over to individual users, it’s not a free-for-all audio call, that would be unimaginably awful.

The feature seems to be a way to bring out deeper interactions with a streamer’s audience. The commenting systems on a lot of these live platforms turn into an indecipherable wall of text for most users even if the streamer is able to keep up with them, therefore the dialogue really ends up moving in whatever direction the broadcaster deems.

[gallery ids="1778403,1778402,1778394"]

In September, Periscope launched a feature that allowed users to serve up audio-only broadcasts, it was an interesting foray into a sort of live podcast, but this latest feature seems to be building that out a bit, bringing conversations with unseen participants to a standard periscope stream.

This feature brings a sort of talk radio vibe that can give a viewer an opportunity to really become part of what’s happening or contribute to the broadcast.

Twitter maintains that this feature sits firmly in its experimentation phase, but they want to see how Periscope users respond so they’re sending it out to all iOS and Android users. On desktop you’ll still be able to listen to the streams but you can’t participate just yet.

The company says that it’s looking to bring video-sharing to this feature and is flirting with these audio call-ins coming to the main Twitter app at some point in the future as well.

 


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Twitter will suspend repeat offenders posting abusive comments on Periscope live streams

03:46 | 28 July

As part of Twitter’s attempted crackdown on abusive behavior across its network, the company announced on Friday afternoon a new policy facing those who repeatedly harass, threaten, or otherwise make abusive comments during a Periscope broadcaster’s live stream. According to Twitter, the company will begin to more aggressively enforce its Periscope Community Guidelines by reviewing and suspending accounts of habitual offenders.

The plans were announced via a Periscope blog post and tweet that said everyone should be able to feel safe watching live video.

We’re committed to making sure everyone feels safe watching live video, whether you’re broadcasting or just tuning in. To create safer conversation, we're launching more aggressive enforcement of our guidelines. https://t.co/dQdtnxCfx6

— Periscope (@PeriscopeCo)

Currently, Periscope’s comment moderation policy involves group moderation.

That is, when one viewer reports a comment as “abuse,” “spam,” or selects “other reason,” Periscope’s software will then randomly select a few other viewers to take a look and decide if the comment is abuse, spam, or if it looks okay. The randomness factor here prevents a person (or persons) from using the reporting feature to shut down conversations. Only if a majority of the randomly selected voters agree the comment is spam or abuse does the commenter get suspended.

However, this suspension would only disable their ability to chat during the broadcast itself – it didn’t prevent them from continuing to watch other live broadcasts and make further abusive remarks in the comments. Though they would risk the temporary ban by doing so, they could still disrupt the conversation, and make the video creator – and their community – feel threatened or otherwise harassed.

Twitter says that accounts who repeatedly get suspended for violating its guidelines will soon be reviewed and suspended. This enhanced enforcement begins on August 10, and is one of several other changes Twitter is making to its product across Periscope and Twitter focused on user safety.

To what extent those changes have been working is questionable. Twitter may have policies in place around online harassment and abuse, but its enforcement has been hit-or-miss. But ridding its platform of unwanted accounts – including spam, despite the impact to monthly active user numbers – is something the company must do for its long-term health. The fact that so much hate and abuse is seemingly tolerated or overlooked on Twitter has been an issue for some time, and the problem continues today. And it could be one of the factors in Twitter’s stagnant user growth. After all, who willingly signs up for harassment?

The company is at least attempting to address the problem, most recently by acquiring the anti-abuse technology provider Smyte. Its transition to Twitter didn’t go so well, but the technology it offers the company could help Twitter to address abuse at a greater scale in the future.

 

 


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Twitter makes it easier to share the right part of a live video with launch of ‘Timestamps’

20:00 | 29 March

Twitter today is introducing a new feature that will make it easier to share a key moment from a live video, so those viewing the tweet don’t have to scroll to the part of the broadcast you want to talk about. The feature, called “Timestamps,” is something Twitter says it built in response to existing user behavior on Twitter.

Before, users could only tweet an entire live video . So, if they wanted to highlight a particular segment, they would tweet the video along with the specific time in the video where the part they’re trying to share begins.

Those viewing the tweet would then have to scroll through the video to the correct time, which can be cumbersome on longer broadcasts and challenging on slower connections.

For instance:

Skip ahead to 3:50 to see the moment Snow Geese take flight w/ Mount Baker in background. https://t.co/bL6EQekHYn

— Mark Horner (@beyond90seconds)

The new Timestamps feature makes this whole process simpler. Now, when you tap to share a live video (or a replay of a live video), you’re able to scroll back to the exact time you want the audience to watch. You can then add your own thoughts to the tweet, and post it as usual.

But anyone seeing the tweet will start watching right at the time you specified.

If the video is still live, they’ll then be able to skip to what’s happening now by clicking the “live” button, or they can scroll back and forward in the video as they choose.

The new option ties in well with Twitter’s live streaming efforts, which has seen the company focused on offering live-streamed sporting events, news broadcasts, and other events.

For example, those live-streaming a sports match could re-share the same live video broadcast every time the team scores a goal, with the video already positioned to the right part of the broadcast to capture that action. That could increase the video’s number of viewers, which could then translate to better advertising potential for those live streams.

However, Twitter will not allow advertisers to place their ads against the Timestamped moments at launch, because they don’t want to get into a situation where an advertiser is positioned up against a moment that’s not considered ‘brand-safe.’

Beyond the sports-focused use cases, people could also take advantage of Timestamps to share their favorite song from a live-streamed concert, while reporters could highlight something important said during a press conference.

Twitter notes the Timestamps feature will be available to anyone – not just professional content publishers. It will also work for anyone doing a broadcast from their phone, and will support live videos both on Twitter and Periscope.

On Twitter, you’ll be able to share the live video as a tweet, while on Periscope you’re  able to share to your Periscope followers, in addition to sharing to Twitter or sharing as a link.

Timestamps isn’t the first feature Twitter built by watching how people were using its product. The company has a long history of adapting its product to consumer behavior as it did with the previous launches of @ replies, the hashtag, retweets and, most recently, threads. 

The update that delivers support for Timestamps is rolling out today on Twitter for Android and iOS, Twitter.com and Periscope.

 

 


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YouTube Gaming grew its streamer base by 343% in 2017, Twitch by 197%

18:24 | 25 January

YouTube Gaming, Google’s rival to game-streaming site Twitch, is starting to pick up traction. According to a new report from Streamlabs, Twitch continues to dominate the live streaming space, but YouTube grew its monthly active streamer base by 343 percent over the course of 2017. Twitch, by comparison, grew 197 percent.

Streamlabs has visibility into the live streaming market by way of its platform, whose tools are used by a number of streamers to grow their channels. That said, its data should be seen as a window into live streaming, not the full picture. It also isn’t tracking Facebook Live streams that are private, or the larger world of YouTube Live, only YouTube Live Gaming.

  1. concurrent streamers

  2. concurrent viewers

 View Slideshow
Previous Next Exit

Despite YouTube’s gains this year, any competitor to Twitch still has a long way to go to catch up.

Twitch’s streaming service saw some 27,000 concurrent streamers (the number streaming at the same time) in Q4 2017, while YouTube Gaming saw just 7,000.

Twitch also saw 788,000 concurrent viewers in Q4, up from 736,7000 in the prior quarter. YouTube was a distance second with 308,000 concurrent viewers, followed by Periscope’s 80,000, Facebook’s 27,500 and Microsoft Mixer’s 5,000.

  1. monthly active streamers

  2. unique active streamers

 View Slideshow
Previous Next Exit

Notably, Periscope saw significant growth from Q3 to Q4, with a 48 percent increase in concurrent viewership, the report found. In the last quarter, the service had grown that figure by 80 percent. This could indicate that Periscope has found something of a sweet spot with gamers, the report suggests.

Though Twitch and YouTube are leading in terms of concurrent viewers and streamers, the services that saw the most growth in the fourth quarter of 2017 were Facebook and Microsoft Mixer, with 62 percent and 58 percent growth in active streamers, respectively. During this time, Twitch and YouTube only grew by 10 percent.

Streamlabs’ report also delved into the revenue generated across the streaming services by way of virtual tipping. This is becoming a serious source of income for gamers who stream across these services.

Periscope in 2017 made revisions to its payout structure to attract more streamers. It changed the policy so streamers could retain all their earnings from the sale of the “Super Hearts” – the animated icons that are bought by fans, then posted as a virtual tip. The service saw an increase in concurrent viewers in Q4, but not concurrent streamers – so it’s not clear how well this measure has worked to bring in new streamers.

  1. tip volume

  2. tip breakdown

 View Slideshow
Previous Next Exit

According to Streamlabs, tipping volume grew 25 percent in 2017 and doubled that from 2016. The company processed over $26 million in Q4, bringing the yearly total to $101 million. (To be clear, this is tipping volume on its platform only.)

Tipping, of course, is only one way that streamers make money. They also offer subscriptions (YouTube added these as “sponsorships” in September), and on Twitch gamers can sell games or promote other gaming gear through an Amazon extension that pays them a commission when buyers click through.

The company also wrapped the report with a few 2018 predictions, including its expectation to see more streamers and viewers, as well as a boost in mobile live streaming, and a jump in non-gaming verticals. Twitch has already gone after this market with sections on its site for vlogging and creative content, but other services are exploring live streaming as well, like HQ whose app now pulls in over 200,000 concurrent live viewers for its trivia game.

 


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Periscope expands virtual tipping via Super Hearts beyond the U.S.

18:54 | 1 December

Twitter’s big push to draw in more live video stars to its Periscope streaming service is now expanding beyond the U.S. The company announced today the Periscope Super Broadcaster program, which allows video stars to earn revenue from their streams through a virtual tipping mechanism, is now available in Canada, Ireland, and the U.K.

Other countries will be added to the program soon, says Periscope.

The program was first introduced this summer as a means of competing with other live video platforms, including Facebook Live, Twitch, and YouTube. The idea is similar to Twitch or YouTube’s emotes, but instead of custom emoji, Periscope offers “Super Hearts.” These are animated icons that fans can buy through in-app purchases to support their favorite streamers.

Initially the program launched with three kinds of Super Hearts, but later added a waving hand icon as well.

Last month, Twitter also bumped up the earnings potential from Super Hearts, by allowing broadcasters to keep more of money they made through Super Hearts sales.

Before, Periscope said it would pay video creators 70 percent of the cash value of Super Hearts, after accounting for Apple and Google’s 30 percent tax on in-app purchases. This changed in November, and now broadcasters can keep all their earnings, minus a $1 “administration fee.” The new policy was meant to both attract new broadcasters as well as retain existing streamers who weren’t happy with the earlier payouts system.

Periscope hasn’t yet shared figures related to how successful the program has been for streamers, nor how much money they’ve collectively made. But it did announce today that community members have sent out 20 million Super Hearts to date.

Broadcasters in the newly added countries can apply to join the program if they meet certain criteria around their minimum star balance, number of broadcasts, and average number of viewers, among other things. Details on those requirements are here.

 


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Apple’s Next iPhone Rumored To Debut On September 9th
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Looks like a nice cycle of a round year;)
Peter Short

AncestryDNA And Google’s Calico Team Up To Study Genetic Longevity
Peter Short
I'm still fascinated by DNA though I favour pure chemistry what could be
Offered is for future gen…
Peter Short

U.K. Push For Better Broadband For Startups
Verg Matthews
There has to an email option icon to send to the clowns in MTNL ... the govt of India's service pro…
Verg Matthews

CrunchWeek: Apple Makes Music, Oculus Aims For Mainstream, Twitter CEO Shakeup
Peter Short
Noted Google maybe grooming Twitter as a partner in Social Media but with whistle blowing coming to…
Peter Short

CrunchWeek: Apple Makes Music, Oculus Aims For Mainstream, Twitter CEO Shakeup
Peter Short
Noted Google maybe grooming Twitter as a partner in Social Media but with whistle blowing coming to…
Peter Short